Team leadership
- Coaching & training
- KPI tracking
- Task distribution
- Sales reporting
- Target management
Hello, I'm
Alaa Said
Commercial Team Leader
I lead the Commercial Executive & Telesales team at Fawry Dirac Systems — helping businesses across Egypt adopt ERP and HR SaaS solutions, one well-handled client at a time.
Sales targets
Client care
Promoted 2026
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Years of experience
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Years at Fawry Dirac
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Roles grown through
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Languages: Arabic & English
About me
From the front desk to leading the team
I started my career in 2016 answering customer calls and solving problems one conversation at a time. Ten years later, I lead the Commercial Executive team at Fawry Dirac Systems — the ERP and HR software house that Fawry acquired in 2025.
Along the way I've been a sales administrator, a coordinator, a sales coordinator and a commercial executive. Each role taught me something I still use every day: accuracy with numbers, patience with clients, and the habit of following up until the job is truly done.
Today I set the team's daily priorities, coach new members, prepare competitive price quotations and keep every client and invoice moving through our CRM.
- Based inCairo, Egypt
- EducationB.Com — Faculty of Commerce, Ain Shams University (2018)
- LanguagesArabic (native) · English (good)
- CurrentlyTeam Leader, Fawry Dirac Systems
Career journey
Ten years, one direction: up
2026 — Present Commercial Executive & Telesales Team LeaderFawry Dirac SystemsCurrent
- Lead, motivate and manage the Commercial Executive team to hit sales targets.
- Distribute tasks through the CRM and monitor daily activity for efficiency.
- Track team performance with KPIs and sales reports; coach and train team members.
- Prepare competitive price quotations and maintain quotation & pricing records.
- Follow up on payment invoices for SaaS system subscriptions.
2023 — 2026 Commercial ExecutiveDirac Systems → Fawry Dirac
- Handled client accounts for ERP and HR SaaS products, from first inquiry to signed quotation.
- Kept quotation records and pricing databases accurate and up to date.
- Stayed with the company through its 2025 acquisition by Fawry.
2019 — 2023 Sales CoordinatorDirac Systems (ERP software)
- Coordinated the sales team — schedules, documents and the information flow between them.
- Processed all orders accurately and on time, and informed clients of any delays early.
- Monitored team progress, spotted gaps and proposed improvements.
- Supported clients on the software and helped with social-media marketing.
Oct 2018 — Mar 2019 CoordinatorAM Solutions
- Coordinated training courses and supported HR recruitment.
- Handled customer service and course bookings; supported clients on the software program.
Jun 2017 — Oct 2018 Sales AdministratorHarvest British College
- Processed orders by email and phone, checking every order and invoice for accuracy.
- Maintained sales and customer records and produced monthly sales reports.
- Shared customer feedback internally and flagged any gaps against sales targets.
Summer 2016 Customer Service & AdministrationWhere it began
- Resolved customer complaints by phone, email and social media.
- Placed, cancelled and upgraded orders and accounts; explained warranties and terms of sale.
- Handled high call volumes while keeping every caller informed of current offers.
2018
Bachelor of CommerceFaculty of Commerce, Ain Shams University
What I bring
Skills that keep sales moving
Clients & commercial
- Price quotations
- B2B telesales
- Customer service
- Complaint resolution
- Invoice follow-up
Systems & tools
- CRM
- ERP & HR SaaS
- Microsoft Office
- Order processing
- Social media
Highlights
Moments worth celebrating
Promotion · April 2026
Promoted to Telesales Team Leader
“Over more than seven years with us, Alaa has demonstrated exceptional commitment, consistent effort, and a deep sense of ownership. Her journey is a true example of growth, dedication, and loyalty, and her impact on the team has been clear and meaningful.”
— DIRAC SYSTEMS S.A.E, on LinkedIn
Milestones I was part of at Fawry Dirac
Fawry acquires Dirac Systems
Dirac joined Fawry, adding its HR and business-accounting platforms to Fawry's digital services for SMEs.
North Cairo Mills partnership
Selected to lead the full automation of operations for a key flour producer in Egypt's national bread program.
11 factories on DiraPack
Nice Pack chose DiraPack and Fawry Business HR, bringing the corrugated-carton sector to 11 factories served.
Get in touch
Let's work together
Whether it's a sales role, a team to lead or just a hello — my inbox is open.
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